Condos and Resorts - positioning as the premier engine for New Resort Projects
I have been reviewing my position with my business partner Jan Chilton. We are analyzing the best way to position Condos and Resorts on the web. Jan made a very good suggestion we plan to implement.
The Suggestion:
Condos and Resorts is ranking well in Google and Msn. (We will get there in Yahoo! plans in progress). The challenge for all developers and realtors is creating leads. It is practically impossible to create a new website, get it ranked, and produce leads with the clock ticking for delivering sales. It takes anywhere from 2-6 months to make a website rank in the search engines to produce quality buyers. Sometimes it is longer depending on the term and the strength of the competition. Realtors and Developers have a very small window of opportunity when a New Resort project is launched to produce buyers with signed contracts. If the presales goals are not met they run the list of losing the investors and loans.
Our plan is to reduce the amount of time to create exposure for the new resort project. We already have an established condos and resorts engine, well ranked and providing decent traffic levels. To reduce the time we will take on a New Resort advertising project and build a new website as a subdirectory of CondosandResorts.com. The design for the project will have the look and feel of a new website but will get ranked for the project name and keywords much faster. With the right SEO it should get ranked in just a few weeks instead of months. By making the new project a part of CondosandResorts.com we reduce the costs associated with marketing the property. SEO will be much simpler because all the web marketing will be an established site and will not be run through all the checks, balances and time required to prove itself to the search engines.
We really expect this to be a successful venture for our network. As we build, CondosandResorts.com will become a greater influence on the web providing quality products and services.
The Suggestion:
Condos and Resorts is ranking well in Google and Msn. (We will get there in Yahoo! plans in progress). The challenge for all developers and realtors is creating leads. It is practically impossible to create a new website, get it ranked, and produce leads with the clock ticking for delivering sales. It takes anywhere from 2-6 months to make a website rank in the search engines to produce quality buyers. Sometimes it is longer depending on the term and the strength of the competition. Realtors and Developers have a very small window of opportunity when a New Resort project is launched to produce buyers with signed contracts. If the presales goals are not met they run the list of losing the investors and loans.
Our plan is to reduce the amount of time to create exposure for the new resort project. We already have an established condos and resorts engine, well ranked and providing decent traffic levels. To reduce the time we will take on a New Resort advertising project and build a new website as a subdirectory of CondosandResorts.com. The design for the project will have the look and feel of a new website but will get ranked for the project name and keywords much faster. With the right SEO it should get ranked in just a few weeks instead of months. By making the new project a part of CondosandResorts.com we reduce the costs associated with marketing the property. SEO will be much simpler because all the web marketing will be an established site and will not be run through all the checks, balances and time required to prove itself to the search engines.
We really expect this to be a successful venture for our network. As we build, CondosandResorts.com will become a greater influence on the web providing quality products and services.
posted by Bryan Pearl - Keller Williams Realty | 9:47 PM
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