Real Estate Marketing Test - LOST AT SEA

We are currently running two marketing tests for a new condo project website.

In the first part of the test we make a new site but will not be making it a new stand-alone site that gets lost at sea we will be making it a subdomain of Condos and Resorts. We will handle the Search Marketing as we would any other website. After we have it spidered and listed we will 301redirect the actual domain to the subdomain so the domain can be placed in publications and advertising.

In the second part of the test we will be creating a full page-ad for the project on CondosandResorts.com. As we progess we will be comparing the results in the SE rankings. I am not sure exactly how this should be viewed but it will be a fun test.

Why do this? I am certain that I can rank a page of CondosandResorts.com faster than I can rank a new website. I am not certain how a subdomain will be treated by the SE's. Will they like it because it is part of the main domain, or will they treat it like any other new website, make it do all the same work?

Either way my customer will have the best of both worlds without having to be lost at sea as almost all new websites are in the beginning.